KISS in action.....it is a postcard telling your local EMS-FIRE-POLICE-HOSPITALS et al that you, your family, work crew, business are using ICE in the community they serve.
Never assume that everyone knows about ICE.
Not everyone does....but it is fun being there when they first learn about ICE....the light bulb comes on.....funny how that happens!
You send the postcard ....we've been contacting the local folks ourselves as you make requests for the free cards......
