Hello business owners......the intellectual property here is available for your use - to sponsor or promote your support for ICE.
Print out pamphlets with your business name and logo affixed, hand out cards with your logo or business name attached, put up posters telling people how to use ICE.
When you place advertisements, you can use the ICE logo on your site and have people come to your business to pick up cards or stickers that you printed - for free of course.
You are providing a valuable service to your community.
Fire Departments can do the same....sportsmen/women groups, ball clubs, seniors, professional groups.....car dealers as well. You don't have to think real hard about how to spread the word. Print your own ICE materials or use the printer set up already and save a few bucks.
Now what about those cell phone companies.......???