Not very much in this publication about teaching your kids some safety tips for the "back to school" publication by AT&T. There is however a big emphasis on texting and options for your phone.
Nothing at all about using ICE or programming safety contacts or messages into your new phone. AT&T should be able to do better than that.
The phone giant might also be better served by making their sales staff more knowledgeable about some of the "other" uses for their products. Show us your know-how AT&T.